During Website Redesign How to Keep Your SEO Ranking?
Most business owners are petrified when they think about redesigning their website. In the worst case, you can lose your costumes and SEO ranking. So, what’s the best approach to a web design without losing your valuables? Let us dive deep and uncover the solutions.
Take Care of Redirects
It is vital to set up 301 redirects after redesigning your web pages. Three hundred one redirects are important for SEO purposes and prevent your customers from running into broken links. Some site owners try the shortcut of setting up general redirects during the graphic design process.
Even if you can’t do it for each page, the old pages should redirect to a new page sharing similar content.
Keep Tab on Your Backlinks
Every site owner fears losing their backlinks. You can collect the stats of your backlinks. Another way is to contact owners of popular backlinks, asking them to change the links. If all else fails, ensure that your accumulated backlinks have 301 redirects.
Keep the URL Structure of Your Website
During the redesigning process, it’s best to retain all existing URLs, especially for organically ranking pages. It means the developers will design the content but keep the URL the same. Changing the URL of a page is not good for SEO. It would help if you audited your existing site map before designing your website. In case your site has poor page structure, reorganizing them can build better SEO results in the long run.
Optimize Your Content
A website redesign often leads to better quality content. That’s because most website agencies forget to amp their content after a few years. Your site probably contains outdated descriptions of services. But before the redesigning, keep in mind that content should contain sufficient cues for SEO optimization. If your pages are ranking high for certain keywords, don’t try to shake it too much. Also, check the H1 and H2 tags before repurposing your website.
Audit Your Existing Website
Before starting the redesigning, it’s good to monitor your existing website. A website redesign will help to give you a bird’ eye view of the improvements you will need to make to the new website. Also, you can use a data scanner tool to check for duplicate titles, missing H1 tags, missing ALT texts, broken internal/external links, missing descriptions, page titles over 512 pixels, and meta descriptions over 923 pixels.
Address the 404 Error Pages
Any graphic design on a web page must include a 404 page not found message. A good 404 page will help the bot crawlers, and humans find their way to look for missing information. You can also make the 404 user-friendly by putting a search engine box along with a menu on your website. It will help your user navigate to other pages on the website easily.
Avoid Broken Links
You should check for broken links before relaunching your website. Problems can still arise even after you have introduced 301 redirects. That’s because some pages employ absolute URLs in the links instead of relative URLs, which can cause the incidence of broken links.
Maintain the Rankings
SEO marketing is a long-term strategy, and competitors are always looking for ways to knock you off from the top seat. Besides, search engines are always running updates and finding ways to improve indexing. So, check everything before you begin the web design process.
The best way to keep your site on the hunt is to keep your SEO ranking up and boost domain authority. So, keep all these steps in mind to sustain your existing SEO efforts whenever you are redesigning.