How Tech Giants are Using Progressive Web Apps (PWA) to Reach the Global Presence and Getting Ahead?
A few days ago, it was hard to imagine having a web technology that can replicate the features of the native mobile application. But with the increasing use of mobile phones and the internet, having a web platform with a native mobile application-like experience becomes necessary for eCommerce growth. In this scenario, PWA or progressive web apps take place; they appear like a miracle to the business owners. Large enterprises like Twitter, Alibaba, walmart, etc., have been using this for a while to reach their global presence and get ahead. How? To know that, we should start with the basics.
What are PWA or Progressive Web Apps?
PWA is a technology using which web development companies build applications for a business that will look, feel and run like a native mobile application while having the usability of a website. It collects the cached data from the user’s previous interaction and uses it to enable the app to operate offline or without a stable internet connection. Progressive web apps are intended to solve the connectivity problem, ranging from inadequate networks to connectivity loss. It comes with features like mobile home screen access, offline app activity, and push notification that make it much popular in today’s business world. It becomes much easier to connect with the consumer base worldwide, even without high-quality internet through PWAs. Hence, leading tech giants are using this to reach a global presence with their brands.
How can the Tech Giants Reach Global Presence With PWA?
PWAs are reliable, fast, engaging, using the latest technologies to combine website development and mobile app development features. Following are the ways the tech giants are using PWAs to connect with their users globally,
- With the high-quality user experience, interacting with customers is made easier with PWAs. Customers have very little tolerance to the brands showing poor digital experiences and abandon pages that load slowly. PWAs come with fast page loading features, allowing the customer to be online even in a poor internet connection. Large brands such as Starbucks, Pinterest, etc., use PWA to connect with their users, and both notice a surge in the interaction metrics after using it for a while.
- PWA comes with the appearance and feel of native mobile applications across all mobile devices and web browsers. It loads like a standard website while having native mobile application features, such as adding one touch to the home screen, operating offline, sending push notifications, along with offering website benefits like search engine discoverability and the ability to be available on all the latest web browsers.
- Like web development, PWAs need only one code base to include both website and native mobile application-like experiences across devices and browsers. And the whole development work can be by one developer team, saving the additional development cost and resources.
- PWAs are highly adaptive, saving costs for future maintenance. They are relatively versatile and changeable to meet the new technological trend, making the apps more prevalent in today’s ever-changing world. If you are rewriting the code of a website or application today as a PWA, it will work for years, making the business avoid further investing in one-off websites and mobile applications.
A mobile application is necessary for every business, but the only thing holding up is the user experience. Despite the web page loading speed, sometimes the internet connectivity makes trouble connecting with the customers, using progressive web apps or PWAs, it is easier to interact with them. With the native-like structure, you can always be at the ease of your customer’s devices, and with the offline app operating access reaching your global presence will be no hard things.