7 Amazing SEO Techniques to be on the First Page in SERP
Everyone wants their website to be on the first page of Google SERP. It’s becoming more challenging than ever. Search engine optimization (SEO) is a part of marketing that helps in improving a website’s visibility for suitable keywords.
There are many pieces of advice available on the internet that promise fast results but do they really deliver what has been promised? Plus, many tactics don’t work anymore and are considered outdated SEO practices (that you must avoid in every situation).
It’s time to let your old routine go and find some SEO strategies that actually work.
Here, in this blog, I will discuss the best SEO techniques. Kick out time-consuming, outdated, and irrelevant strategies for better results.
1. Focus on User Objectives:
If you want to rank well on Google, you need to find what type of content your users are looking for. If you can’t provide the content they are aiming for, you are not doing any good for your website. This is potentially the most important thing to do right in SEO and is known as aligning the content with user intent.
The audience wants answers to their queries. It’s not that they go to Google and type in your keywords to see where your website ranks. Tie up user intents with your keywords to support user intent queries. It’s like questions with your keywords.
2. Stop Focusing on Things That are Irrelevant:
Stop wasting time on making efforts for some SEO activities that won’t do any good. Instead, schedule your time to track activities and their results. Spend more time on things that matter.
I am saying again that all content on Google is not true. You might be getting introduced to outdated SEO strategies or techniques that don’t move a needle.
Let’s go through some such advice quickly:
a. LSI Keywords:
LSI keywords don’t exist. If you are wasting time performing well with LSI keywords, you are wasting your time. Google’s John Mueller has himself said so.
b. Exact-match Domains:
Avoid using keywords as domain name for your website. Google doesn’t prioritize domain names as a factor to increase ranking. Memorable, branded names are better than irrelevant and hard-to-remember domain names.
c. Writing long-form content:
If you think long-form content is necessary for SEO, then you are misguided. Your content must provide the information that your end user is looking for. This is what matters. Word count is not a factor to provide information. You should focus more on the sufficient amount of information rather than arbitrary count.
3. Ensure that Your Website Loads Quickly:
How fast your website performs is one of the many reasons that Google considers ranking up. Google understands that users want to find answers to their queries and care about how quickly a website or web page loads. Google prioritizes a fast site over a website that takes too much time to load.
However, it is advised to keep the website speed to 2-3 seconds. Higher than this can result in a higher bounce rate and lower SERP ranking.
Work closely with your website designer and developer to surpass such issues. Website design and development is a complex task that specialists should handle only. Mistakes in website development can lead to lower rank as Google won’t consider the website worth ranking on the first page.
4. Mobile Optimization is a Necessity:
By 2025, approximately 73% of internet users will access the internet through mobile devices. This statistic from SEMRush shows how critical it is to have a mobile version of your website. A mobile-friendly website with a good user experience helps in fascinating more users which ultimately signals Google to rank up your website.
To ensure that your website has good mobile usability, take a look at the ‘mobile usability report’ in the Google search console. Try to improve features and functionalities from time to time to offer your audience great ease while accessing the website on mobile devices.
5. Start Building EAT:
By now you must have known that the ranking depends on the content quality. The better your content is, the more chances you get to rank well.
But what does ‘content quality’ actually mean though?
EAT represents expertise, authoritativeness, and trustworthiness. If your content fulfills this requirement by Google, it’s most likely to rank higher in SERP. The EAT elements help Google determine if a webpage consists of high-quality content that can be consumed by the audience.
Google’s Panda algorithm works on indexing websites based on content quality. It eliminates low-quality and duplicate content webpages from SERP to offer high-end results to the audience. Make sure that you are serving the original, helpful, and to-the-point content to stay on top.
6. Accessorize Important Pages with Internal Links:
Internal links are helpful in guiding a user to another page of your website while reading one page. It is important to include internal links only where it is necessary. Do not attempt to push unnecessary links as this will not only create a bad impression on the user but also weakens the page value.
While a few internal links create a strong impression, more won’t do better. Aim for having an effective internal link structure rather than just throwing it in the way.
7. Build Backlinks:
Backlinks are one of the elementary ranking factors. Google prioritizes a web page with a good score of backlinks compared to a web page with no backlinks at all.
Well, how much your page needs backlinks depends on how competitive the content is. If you are targeting keywords that have high competition, you need a lot of high-quality backlinks to be on the first page. No matter how great content you have, if there are no backlinks, you won’t be able to make it in the first place.
Luckily, you also don’t need thousands of backlinks to stay on top, you just need to realize how much competition is there. You need to make efforts to collect quality backlinks. You can get some productive backlinks by following some best practices. It includes:
a. Guest blogging
b. Broken link building
c. Reaching out to unlinked mentions
d. Link reclamation
e. Content syndication
I hope, you found the above SEO tactics beneficial. Start SEO of your business with the one that is easier for you.
If that is not possible, just reach out to us at firstname.lastname@example.org and our highly skilled and certified digital marketing specialists will do that for you.
Got questions? Let me know at LinkedIn