A Conclusive Step-by-Step Guide on How to Design Logo
Don’t tell me that you have seen a big brand with no logo. Because there aren’t any. A logo lets your business precisely place itself in the mind of your audience. So, clearly, you want your logo to be exceptionally magnificent.
Like the famous designer, Milton Glaser said: “There are three responses to a piece of design: yes, no, and WOW!”. It’s natural that you aim for WOW but logo design asks for skills, experience, and knowledge.
There are some logos that we easily forget but on the other hand, we recognize some logos undoubtedly, even if the brand’s name is not attached. But how do you design a logo that’s easy to recognize? How do you induce your business’ vision, history, memory, or emotion in a logo?
Well, this conclusive step-by-step guide narrates how to effectively design a logo. I have unfolded some actionable tips to rule over a perfect logo. Let’s embark.
What is a Logo?
A logo is a symbol fabricated with images and text that represents a business. It is necessary to keep the logo design simple and flexible. It should be impactful and relevant to your business story. The emotion behind the logo should be powerful enough to memorize your business and your services. The scalability of your logo should distinguish your business from competitive businesses.
1. Understand Why You Need a Logo:
A logo is an integral part of a business. Every visual aspect of a business needs a logo in it be it a business card, advertising, letterhead, proposal, etc. It attracts your customers and inspires them to know more about your business and services. It lets your business make a good first impression and makes it stand out from the competition. The necessity of being at the top-most position encourages you to design a logo and that should be done precisely. It should have the power to communicate your ideology as every visual aspect of your business will carry it.
2. Start With Your Story:
Marketers today cultivate the fact that buyers tend to connect strongly with the products or businesses that have a story rather than basic facts of the product or business. You need to fabricate your business story in your logo so that your customers can connect themselves with the story and never forget your brand. A logo design should start with the groundwork. Make sure that the story you are scripting in the logo communicates well with the audience.
3. Look out for the Competition:
The best place to brighten up the ideas is your competition. Examine what’s already in the market, what suits your audience, and what are some don’ts that you should avoid. Get a pen, get paper and note down what’s something that makes them different from you. Fill out the differences in your logo design. Also, never forget about setting your own identity. Try something unique that isn’t in your business. Try opting for colors if all your competitors are going monochrome.
4. Find Inspiration for Your Design:
After you have defined the brand identity with clear analysis, the hardest part of the design comes. To get inspiration, start with brainstorming. Pin down your ideas whether they are good or bad. Your next task is to think like your audience. Make a list of words that define your brand and now recognize its value from your audience’s perception. Get everyone involved in your inspiration process, take views from different departments, and then sew them all together. Diversity is what will set your identity as a unique symbol. Pay efforts to the investment more.
5. Unearth The Right Logo Style:
After selecting the color, shape, and typography, you need to choose a logo style out of 7 different styles. Select one that fits your business and gives an aesthetic vibe. You can try combining more than 1 logo style together if you want something unique.
a. Lettermarks (Monogram Logos)
b. Wordmark (LogoTypes)
c. Pictorial marks (Logo Symbols)
d. Abstract logo marks
f. Combination mark
6. Choose Your Design Style:
When you are done with the competition analysis and brand identification, it is time to interpret the ideas into the design. Different design elements play different roles. You need to consider the color, shape, and font psychology to craft a magnificent logo. The first thing you should do is to pick the aesthetic design. Choose one among Classic, Retro, Modern, Minimalist, Fun, Handcrafted, etc. If you can’t determine one style, try mixing different styles relevant to your brand.
Understand the psychology of color and shapes, and then choose the right one. Where a circle represents wholeness and red represents the energetic personality, a square denotes a safe environment and yellow defines charming and magnetic behavior. It’s all up to your brand emotions, so pick colors carefully.
7. Connect with Your Designer:
Now that you have everything on your mind, contact your designer to perfectly design your logo. Designers are experts and precisely curate the thin lines of a logo. If you do not have your personal logo designer, you can hire an agency that can draw good designs on your behalf. Hire a graphic design company on a serious note, after analyzing everything about the firm. Also, you can get your work done in a fixed time, so you are never late for your marketing and brand promotion.
8. Evaluate Your Options:
The evaluation process is a little bit tricky as you now have to select one final logo among different versions of it. Try out getting feedback from potential customers, friends, or relatives. Different ideas can help you choose the best and most favorable logo.
Also, when finalizing the logo, keep a few specialties in mind that make a good design logo:
- Unique and distinctive
- Easy to memorize
- Reflects a story or emotion
- Works anywhere anytime
- Showcases brand identity
Integrate Your Logo Design Into Your Work:
Now that you have designed a logo, what’s next?
Well, now promote the brand with your logo. You can use it both ways- digitally and non-digitally. Utilize the final logo design in your business cards, web design, packaging design, or brand videos. It fits everywhere and promotes your business wherever it goes. This essential part of graphic design logo is hard to resist and you need to give your efforts to precisely decorate it. The more explanatory your design logo is, the more audience you can attract.