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Each business owns a website, mobile, or both for better customer reach. But do you really think that apps are designed in just a snap? Nowadays, particular research and strategy work behind creating the design concept of, literally, everything. Graphic designers and UI/UX designers understand the urge to create something with a motto behind it.

What is Design Concept?

A Design Concept is a fundamental process that describes images, sketches, or a written statement to create a product’s design. It ensures that you bring the product with complete efficacy. Designers and developers can keep track of all their activities and progresses with a sufficient design concept. It acts as the foundation of product creation and accomplishes the product’s aim precisely.

Let’s discover more about the design concept.

Why Does Someone Need a Design Concept?

A design concept is crucial to preparing a visual shape for a concept. Following are some considerable motives to go for a design concept.

1. Establishing the Grounds for Logic:

For every product, be it a logo or software, designs are the most unique and fundamental requirements. Designs should describe the brand information or a message to the audience. This whole ‘design concept’ method allows businesses to understand their audience properly and the way a brand should connect to its customers.

2. Crafting a Design Language:

UI/UX designers craft a design language to reduce the differences between visual concepts and abstract insights. The design language is simply what explains a brand’s thoughts to the audience.

3. It’s all about Originality:

Designers try to create something innovative in each new design. Proper research and efforts for a design approach achieve original context for every idea.

Step-by-Step Guide to a Design Concept Creation

1. Understand the Basics:

The very first step of creating a design concept is to understand the project and its goals and requirements. Your graphic designer may ask you a few questions to understand your requirements much better. It becomes easy for the designer to understand your expectations of the project when you share your preference and visual design needs in a crystal-clear manner. Graphic designers may do some quick sketching to visualize your needs. Depending on your requirements, your designer will suggest you the best ideas.

2. Realize your Competition:

Before moving forward, it becomes crucial for your business to understand who your competitor is and how well they are performing in the market. Examine what features they have designed in their applications and what is left out by their mobile app development team. Do not forget to see if their ideas were a success story or did they just face criticism and defeat. By properly analyzing your competitors, you will be able to understand what will work best for your business.

3. Define your Concepts:

After you have done some basic homework, ensure to define your ideas into sketches. Set up a meeting with your graphic designer or UI/UX designer to craft your ideas into concepts. Also, ask your designer if they are clear about your ideas. Be progressive and visualize what you want. Moreover, do not hesitate to welcome new ideas that come to your mind. Keep maintaining your notes and see what improvements you can make in your previous concepts.

4. Look for Inspiration:

If you feel stuck anywhere while creating ideas for the visual elements, look out for inspiration on the web. There are millions of brilliant designs available on the internet but you need to look for some good ideas that can accelerate your design concept process. Read some high-quality blogs to understand how you can gain benefits by designing elements efficiently.

5. Draw your Concepts:

Once you have settled down with all of the above processes, you are ready to visualize your concepts. Draw your concepts and see what’s lacking and make necessary changes. The best way to draw ideas into sketches is by using Lo-fi sketches. You can try different options and layouts through sketches. After you have made some sketches, choose the one that fits your ideas. Get some feedback from your colleagues and customers to enhance the quality of your designs.

6. Develop the Design Concept:

In the last step, you have to develop the design concept. Do some work and beautify the UI part after crafting your ideas. Focus on choosing colors wisely as it is what your customers will remember. Pick out a unique and different visual style to represent grab the user’s attention. Also, pick the right font that is perfectly visible to others and make the letters readable to everyone even from some distance.

Final Thoughts:

When you are working on a design concept, ensure that you are keeping your ideas and motto straightforward. Be clear about what you think and what you want to present to your customers. Hire creative graphic designers who can be a part of this innovative journey and can create a practical design concept for you. Furthermore, you should also manage the timeframe, budget, and technical requirements of the project, so ensure to connect with a trusted graphic design company.